DON’T BROADCAST,
BELONG
Your brand is what people tell each other it is. We make sure they tell the right story.

It’s hard to become a brand people care about. A brand people want to talk about, engage with, buy. A brand they don’t want to block.

But like most things in life, it starts with listening. The most influential brands don’t market to the world. They behave in the world. No one likes the guy who only talks about himself. Don’t be that guy.

Find the right time, the right place, the right purpose. Take chances. Tell the truth. Laugh. Cry. Apologise. Only then will you be relevant, and only then will people talk about you at dinner parties, in coffee shops and in-between supermarket aisles.

FINDING COMMON
GROUND IS THE
ESSENCE OF
BELONGING
UNDERSTANDING
COMMUNITIES
We have a fundamental need for human connection. This longing to belong is both universal and timeless. And in a world where the traditional notion of community has been dismantled, finding our place is our most important identity quest.

“Once upon a time people were born into communities and had to find their individuality. Today, people are born individuals and have to find their community.”
K-HOLE Youth Mode - A Report on Freedom

This presents brands with a golden opportunity to play a meaningful role in consumers lives, connecting people guided by passion and driven by purpose and becoming brands that people are proud to endorse and proud to belong to.